The market seems to want C.E.O.’s to offer a clear direction for their companies. There’s a tension between being resolute and being flexible. The research suggests it’s more important to be resolute, even at the cost of some flexibility.The second thing the market seems to want from leaders is a relentless and somewhat mind-numbing commitment to incremental efficiency gains. Charismatic C.E.O.’s and politicians always want the exciting new breakthrough — whether it is the S.U.V. or a revolutionary new car. The methodical executives at successful companies just make the same old four-door sedan, but they make it better and better.